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Hiring: Media Buyer (Google & YouTube)

Reports to: Director of Marketing

Status: Full-time Contractor

Location: Remote

Position Overview

Are You a Performance-Driven Strategist Who Knows How to Make Google & YouTube Ads Scale?

If you thrive on performance data, love solving ROAS puzzles, and know how to build and scale high-converting campaigns on Google and YouTube, this could be your next big move.

We’re looking for a strategic thinker who can own and scale a multi-million-dollar search engine account. You’ll be responsible for campaign strategy, performance optimization, and growing Google ad spend into the multi-millions, while launching YouTube as a standalone acquisition channel.

This isn’t a plug-and-play role. We want someone who owns results, makes decisive moves, and isn’t afraid to be accountable for outcomes. If you need step-by-step direction or shy away from taking full responsibility, this isn’t the role for you.

Responsibilities

Budget Management & Channel Scaling

• Manage and optimize a $600K/month Google Ads engine, with ~$500K allocated to Search and Performance Max.
• Take ownership of scaling Google ad spend from six figures to multi-millions while maintaining strong performance metrics.
• Build and grow YouTube as its own high-performing acquisition channel, developing a strategy tailored to its unique strengths.
• Ensure efficient budget allocation across campaigns, balancing aggressive growth with disciplined ROI targets.
• Forecast performance, scale winners, and pull back on underperformers with confidence and speed.

Campaign Strategy & Execution

• Own the full lifecycle of Google and YouTube ad campaigns—from planning and launch to optimization and scaling.
• Execute both search and video strategies using Google Ads and YouTube Ads Manager.
• Set up advanced audience targeting, keyword strategies, bidding models, and exclusions.
• Build and manage campaigns across multiple products and funnels, ensuring high efficiency and profitability.

Performance Optimization

• Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities.
• Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
• Rapidly test and iterate on creatives, headlines, calls to action, and landing page combinations.
• Collaborate with our creative team to brief and test new video and static assets.

Creative & Funnel Collaboration

• Partner with the creative team to ensure video scripts and visuals are optimized for YouTube’s first 5 seconds and beyond.
• Provide feedback on hooks, visual pacing, and CTA integration based on performance data.
• Align paid traffic with appropriate landing pages, upsells, and conversion paths.

Industry Knowledge

• Stay current on platform updates, policy changes, and new ad formats for Google and YouTube.
• Bring new strategies, trends, and tactics to the table that keep us ahead of the competition.

Requirements

• 5+ years running paid Google and/or YouTube campaigns
• Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube
• Proven experience growing ad spend
• Proven track record of scaling performance with ROAS and CAC accountability
• Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation
• Strong data literacy and ability to interpret performance metrics to drive decision-making
• Experience with attribution models and tracking setups (GA4, UTMs, etc.)
• Comfortable writing or editing ad copy for performance, not just branding
• Self-starter who thrives in a fast-paced, data-driven environment
• Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
• Familiarity with AI tools to streamline analysis or creative ideation is a plus

Additional requirements:

• Willingness to work US time zones, regardless of geographic location.
• Access to a computer
• Reliable internet connection
• Reliable and distraction-free work environment
• Must be fluent in English (read/write/speak)

Offer Details

This is a full-time, remote contractor role that is open to international candidates. Pay is competitive and based on experience, skill level, and geographic location.