Sobre

Project Goal To write a high-converting, long-form Advertorial (approx. 2600 words) utilizing aggressive psychological storytelling, specifically adapted for the Brazilian working-class audience. The Character: Paulo (The Customer Voice) The copy must be written in the first person, adopting the voice and mindset of this character. Profile: Paulo is a mechanic or gas station attendant, middle-aged, married with three children. He uses rough language (swears/slang). Situation & Pain: Works long hours to exhaustion to support his family; his wife was laid off post-maternity leave; constant financial arguments at home. Interests: Passionate football fan, enjoys betting, drinks beer on Fridays. Risk Tolerance: He knows risk well. If an opportunity arises to bet/deposit a SIGNIFICANT SUM OF MONEY, he will take it instantly. Desired Outcome: Seeks easy and fast money—he does not want to study or learn anything complicated. He wants to deposit a LARGE AMOUNT, press the auto-trading button, go watch the football game, and see a significant profit upon his return. Content and Structure Requirements Volume: Approximately 2600 words (designed for a 15–20 minute read). Call to Action (CTA): The text must lead the reader to the ACTION—a minimum SIGNIFICANT DEPOSIT. Content: Narrative: Must be an authentic, emotional story based on Paulo's life with a clear timeline. Solution: The product must be presented as a simple, instant solution (the auto-trading button). No complex feature descriptions! Tone: The secret is authenticity—the reader must feel this is a real-life experience shared by a "friend," not an advertisement.