Sobre

• Your responsibilities will include Collaborate with LATAM Product Managers and regional stakeholders to define, plan, and execute regional research initiatives supporting specific business goals. Design and implement standardized best practices and efficient processes for core qualitative methodologies (e.g., usability testing, focus groups, journey mapping, and persona development). Manage and maintain centralized repositories of research insights, documentation, and user data for easy access by cross-functional design and product teams. Support the maturity and adoption of UX Research principles across the organization through active promotion and presentation of findings. Experience: Minimum of 3 years of professional experience in UX Research, focusing on defining and leading qualitative and quantitative studies. Language skills: High professional proficiency in Portuguese or Spanish (written and verbal) is required to interact with regional teams and conduct studies. English is a plus Experience: Prior experience supporting research within the Latin American market Education: Post-graduate certification or Master's degree in a relevant field. Skills: Demonstrated ability to evangelize complex research findings and effectively influence mid-level product decision-makers. Technical Knowledge: Experience managing research vendor relationships, participant recruitment, and incentive programs Proficiency in using and managing surveys and data exports. Survey development and analysis. Proficiency in analytics tools: Hotjar, GA4, Excel. Research Planning and Methods: Defining research objectives (hypotheses, KPIs). Selecting and applying qualitative and quantitative methods (interviews, usability testing, card sorting, tree testing, questionnaires, analysis, etc.). Executing qualitative research: In-depth interviews and moderating focus groups. Observation techniques, contextual studies, and shadowing. Co-creation and workshops (design thinking, crazy 8s, Figma facilitation). Quantitative Research and Data Analysis: Preparing and analyzing questionnaires (Likert, NPS, CES, SUS). Synthesis and Communication: Creating reports for stakeholders with actionable insights and recommendations. Skills for translating findings into business impact.