Sobre

Job Description: Hello! 👋 I’m looking for an experienced Analytics professional who can help me review, optimize, and properly configure tracking across two WordPress landing pages for my digital product in the spirituality niche. We currently have two versions of the same product: • 🇧🇷 Portuguese version — targeted to Brazilian audiences • 🇺🇸 English version — targeted to U.S. audiences (newly launched) ⸻ Project Overview The Brazilian website already has tracking installed and connected to Meta Ads, Kiwify, and UTMify, which sends traffic data to the Facebook Pixel. However, I’d like a full audit and optimization to ensure that every event is tracked correctly and that the data flow is accurate and reliable. The U.S. website (in English) is still under development, and I’ll need a complete analytics setup from scratch, including: • The same Meta Pixel installation • Event configuration • API integrations • Testing and validation ⸻ Current Setup • WordPress websites (2 total) • Meta Ads (Facebook Ads) is the main traffic source • Hotmart handles checkout and payments for the U.S. market • Kiwify handles checkout and payments for Brazil • UTMify manages tracking and sends traffic data to Meta Pixel • 1 single Meta Pixel is currently being used for both websites • Conversions API is already configured ⸻ What I Need You to Do 🔍 Audit & Optimization (Brazilian Website) • Review all existing Meta Pixel and API configurations • Verify all event tracking (Page View, View Content, Initiate Checkout, Purchase.) • Optimize tracking accuracy and eliminate redundant or misfiring events • Ensure proper data flow between WordPress → UTMify → Meta → Kiwify ⚙️ Full Setup (U.S. Website) • Install all necessary tracking from scratch • Configure Pixel and API for Meta Ads • Set up UTM tracking and event triggers • Test and confirm accurate data reporting for checkout on Hotmart 🧠 Additional Goals • Ensure event consistency and reliability across both domains • Provide recommendations on whether to keep one Pixel or separate by region • Guarantee that no cross-contamination of audience data occurs between markets ⸻ Deliverables • Fully functional and verified tracking setup for both websites • Documentation outlining what was configured, fixed, or optimized • Recommendations for ongoing tracking best practices ⸻ Important Note Pixels should not be installed on all pages globally. Each Pixel must be configured only for its specific page to ensure clean data collection and accurate learning for each campaign. ⸻ Budget 💲 $75 fixed price for the full project (audit + new setup). If everything goes well, there will be opportunities for ongoing analytics work and scaling campaigns. ⸻ Ideal Candidate • Proven experience with Meta Pixel, GTM, Conversions API, and WordPress • Familiarity with Hotmart, Kiwify, and UTMify • Strong understanding of data accuracy, conversion tracking, and audience segmentation • Detail-oriented and proactive communicator