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Business Product Marketing Manager

A Business Product Marketing Manager (BPM) serves as a critical bridge between the product team and market needs.

The primary function of a BPM is to:

Understand product roadmapping

Develop executive market strategies for products sold at Client, with a focus on:

Business messaging platforms: WhatsApp, Messenger, and IG Direct

The BPM plays a vital role in driving business growth by identifying market opportunities, developing go-to-market strategies, and collaborating with cross-functional teams to bring products to market successfully.

Job Responsibilities:

Engage in market understanding to identify trends, opportunities, and challenges Conduct market analysis to inform product development and go-to-market strategies Gather and analyze market feedback to drive product improvements and growth Collaborate with product teams to discuss roadmap and productization Define positioning and golden market strategies for new products and features Develop messaging frameworks and value propositions to drive adoption and growth Engage with cross-functional teams across the organization to drive alignment and execution Participate in cross-org workstreams to develop and implement go-to-market strategies Collaborate with sales, marketing, and customer success teams to drive revenue growth and customer satisfaction

Must Have Skills:

Strong understanding of digital marketing principles and strategies Familiarity with digital marketing channels, including social media.

Understanding of how to leverage business messaging for customer engagement, support Familiarity with messaging APIs and integrations is a plus

4+ years of experience in a consultancy or strategy role

Strong analytical and problem- solving skills to identify business opportunities and challenges

Nice to Have Skills:

Excellent Communication and presentation skills to effectively communicate with stakeholders Strong project management skills to management skills to manage multiple projects and priorities Ability to work in a fast - paced environment and adapt to changing priorities and deadlines.