
Content Strategist for The Waffle Co.
Upwork
Remoto
•9 horas atrás
•Nenhuma candidatura
Sobre
Please talk to me like a human and not use Ai, write the reply yourself. It's very easy to tell the difference, any Ai written proposals won't get any replies. I run The Waffle Co., a growing coffee & dessert brand (currently expanding with new stores). Our social media (@thewaffleco.ca) has 5,000 followers on IG and 2k+ on Tiktok. We already work with a professional videographer who produces polished, high-quality content. The problem: Our videos look great, but they don’t convert into comments, shares, or real engagement. We need a content strategist who can help us break through this plateau and HELP BUILD A COMMUNITY. We are NOT looking for a generic social media manager who only builds calendars or hashtags. We already have that covered. We NEED a creative strategist to plan and guide a monthly content plan with 20+ reels plus additional filler content (stories, UGC, influencer collabs, carousels, etc.) -Provide scripts, hooks, captions, and trend guidance. -Suggest content types beyond reels (Stories, UGC, influencers) to keep the page dynamic. -Analyze performance and adjust the following month’s plan. - Give feedback on final edits to sharpen pacing, captions, and engagement triggers. We’re looking for someone who is truly committed to growing our page and brand, not just delivering a set number of ideas and calling it done. We want someone who takes initiative, thinks creatively, and is determined to push engagement forward. This role has the potential to evolve into a full-time position if the first month is successful, so we’re looking for a partner who sees the long-term opportunity and is eager to grow with us. To Apply, Please include: - Proof of past work with a strong grasp of Reels, TikTok - Direct links or names of Instagram pages you’ve helped grow. - A clear FLAT MONTHLY RATE for this job (no hourly). Ads without a monthly rate will not receive a reply.