Creative Strategist – Google and YouTube Ads
Ldx Digital
São Paulo, State of São Paulo, Brazil
•4 horas atrás
•Nenhuma candidatura
Sobre
- 👋 What’s The Company Like?
- LDX Digital is a cutting-edge digital marketing agency specializing in performance-driven advertising. We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results.
- Our team is fully remote and globally diverse, united by a shared passion for creativity and innovation.
- If you’re passionate about creative strategy, and building lasting relationships, LDX offers a collaborative and fast-paced environment where your impact is felt every day.
- 💻 What We Want You To Do
- As a Creative Strategist at LDX Digital, you will play a pivotal role at the intersection of data, creativity, and digital storytelling.
- Your mission is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond. You’ll collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally.
- Our focus is on Performance, ensuring our clients are hitting their KPIs consistently with the best in house creative and design strategy.
- 🎯 ResponsibilitiesMarket Research & Trend Analysis
- Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioural shifts.
- Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities.
- Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity.
- Competitive & Landscape Analysis
- Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks.
- Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities.
- Creative Performance Analysis
- Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms.
- Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots.
- Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data.
- Writing & Developing Creative Briefs
- Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights.
- Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails.
- Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs.
- Creative Project Management
- Oversee multiple concurrent creative projects, from ideation through execution and performance review.
- Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery.
- Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication.
- 🤝 You’re Perfect If You Have
- 3+ years of experience in digital marketing, creative strategy, or performance advertising.
- Strong grasp of marketing analytics and ability to translate data into actionable creative decisions.
- Strong understanding of Media-buying and Sales data is required.
- Excellent communication and brief-writing skills.
- Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus.
- Experience working with global brands or in a fast-paced tech environment.
- Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices.
- Knowledge of META Ads and Tik Tok Ads
- Comfort with storytelling across diverse cultures and markets.
🌟What’s in it for you
- Fully Remote Work: Enjoy the flexibility to work from anywhere.
- Impactful Voice: Be a key player in shaping media strategies and driving client success.
- Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment.
- Continuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growth.
- Competitive Compensation: Earn competitive pay with performance-based bonuses.
- Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment.
- Client Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies.
- 📝 Our Interview Process
- 1. Click Apply and submit your CV
- 2. Fill in a short survey
- 3. 1-on-1 video interview with HR
- 4. You will be asked to complete a short test task.
- 5. 1-on-1 video interview with Hiring Manager