Creative Strategist – Google and YouTube Ads

Creative Strategist – Google and YouTube Ads

Creative Strategist – Google and YouTube Ads

Ldx Digital

São Paulo, State of São Paulo, Brazil

4 horas atrás

Nenhuma candidatura

Sobre

  • 👋 What’s The Company Like?
  • LDX Digital is a cutting-edge digital marketing agency specializing in performance-driven advertising. We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results.
  • Our team is fully remote and globally diverse, united by a shared passion for creativity and innovation.
  • If you’re passionate about creative strategy, and building lasting relationships, LDX offers a collaborative and fast-paced environment where your impact is felt every day.
  • 💻 What We Want You To Do
  • As a Creative Strategist at LDX Digital, you will play a pivotal role at the intersection of data, creativity, and digital storytelling.
  • Your mission is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond. You’ll collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally.
  • Our focus is on Performance, ensuring our clients are hitting their KPIs consistently with the best in house creative and design strategy.
  • 🎯 ResponsibilitiesMarket Research & Trend Analysis
  • Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioural shifts.
  • Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities.
  • Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity.
  • Competitive & Landscape Analysis
  • Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks.
  • Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities.
  • Creative Performance Analysis
  • Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms.
  • Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots.
  • Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data.
  • Writing & Developing Creative Briefs
  • Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights.
  • Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails.
  • Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs.
  • Creative Project Management
  • Oversee multiple concurrent creative projects, from ideation through execution and performance review.
  • Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery.
  • Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication.
  • 🤝 You’re Perfect If You Have
  • 3+ years of experience in digital marketing, creative strategy, or performance advertising.
  • Strong grasp of marketing analytics and ability to translate data into actionable creative decisions.
  • Strong understanding of Media-buying and Sales data is required.
  • Excellent communication and brief-writing skills.
  • Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus.
  • Experience working with global brands or in a fast-paced tech environment.
  • Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices.
  • Knowledge of META Ads and Tik Tok Ads
  • Comfort with storytelling across diverse cultures and markets.

🌟What’s in it for you

  • Fully Remote Work: Enjoy the flexibility to work from anywhere.
  • Impactful Voice: Be a key player in shaping media strategies and driving client success.
  • Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment.
  • Continuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growth.
  • Competitive Compensation: Earn competitive pay with performance-based bonuses.
  • Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment.
  • Client Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies.
  • 📝 Our Interview Process
  • 1. Click Apply and submit your CV
  • 2. Fill in a short survey
  • 3. 1-on-1 video interview with HR
  • 4. You will be asked to complete a short test task.
  • 5. 1-on-1 video interview with Hiring Manager