Sobre

Looking for an experienced email / marketing automation specialist to help run done-for-you database reactivation campaigns for clients in the equipment rental, repair, and industrial services space. These are warm/reactivation campaigns to past leads and customers, not cold outbound.​ About us Niche: Equipment rental, repair, and similar service businesses (local and regional operators).​ Model: We handle strategy, client communication, and high-level oversight; you handle implementation and execution inside our systems.​ Tools: Primarily Instantly for email, plus SMS and CRM automations as needed.​​ What you’ll do You will own end-to-end setup and management of database reactivation campaigns for each client. Typical scope per campaign:​ Strategy and setup Review client offer, audience, and goals for the reactivation.​ Audit and clean the existing contact list (validity, segments, tagging).​ Configure sending domains, inboxes, and warmup as needed inside Instantly or similar.​ Campaign build Set up email sequences in Instantly (multiple touchpoints, built for replies and booked calls).​​ Set up supporting SMS/text automations through the client’s tools (or propose stack).​ Build simple CRM automation workflows to track replies, pipeline stage changes, and outcomes.​ Copy and assets Write clear, concise, conversion-focused copy for reactivation emails and SMS that feels like it is “from the owner,” not a big brand.​ Create subject lines and call-to-action variations for testing.​ Launch, manage, and optimize Monitor deliverability, open, reply, and conversion metrics inside Instantly/CRM.​ Run A/B tests (subject lines, offers, timing, segments).​ Adjust send schedules, segments, and messaging to maximize engaged replies and revenue.​ Provide concise performance reports and recommendations per campaign.​ Admin and coordination Coordinate with us for approvals on offers and messaging.​ Document basic SOPs/checklists as we refine the process.​ You will be supported with strategy and oversight so you are not dealing with clients directly for most things, and the goal is to make execution as straightforward as possible.​ Requirements Strong experience with email marketing automation and lifecycle/reactivation campaigns (not just newsletters).​ Hands-on experience with Instantly or similar cold email tools (Lemlist, instantly.ai, Smartlead, etc.).​​ Experience with SMS/text automation and basic CRM automation (e.g., tagging, pipelines, triggers).​ Proven copywriting skills for short-form email and SMS focused on booked calls / inbound replies.​ Ability to take a campaign from “idea + list” to full launch and optimization with minimal handholding.​ Clear written English and strong attention to detail.​ Nice to have: Experience with home services, trades, industrial, or equipment-related businesses.​ Familiarity with GoHighLevel or similar CRM platforms.​ Compensation $1,000–$2,000 USD per full database reactivation campaign, depending on scope, list size, and your experience.​ Potential for ongoing campaigns and long-term collaboration if results are strong.​ How to apply Please start your proposal with “Reactivation Pro” and include:​ A short note on your experience with Instantly (or similar tools) and database reactivation.​ 1–2 brief examples of campaigns you’ve run (industry, list size, rough results—no client names needed).​ Tools you are comfortable with for email, SMS, and CRM automation.​ This will be posted on Upwork as a project-based role with room to evolve into a repeat partner for multiple client campaigns.​