Sobre

• Job Title: Digital Media Manager
• Position Type: Full-Time, Remote
• Working Hours: US Hours

About the Role

• We are seeking an experienced, execution-focused Digital Media Manager to own and manage end-to-end paid digital media campaigns across multiple platforms. This role is designed for a performance-first marketer who thrives in data-driven environments and takes full ownership of campaign execution, optimization, and reporting.
• The ideal candidate brings deep hands-on expertise in paid media, strong analytical skills, and the ability to scale campaigns while collaborating closely with internal teams to ensure alignment with broader strategic goals.

Responsibilities

Paid Media Campaign Management

• Own and manage paid digital media campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Snapchat, and emerging platforms
• Plan, launch, and scale paid search, paid social, display, video, native, and CTV campaigns
• Ensure accurate campaign setup, execution, and ongoing optimization

Optimization & Performance Analysis

• Monitor campaign performance and optimize based on data-driven insights
• Use Google Analytics, Google Tag Manager, and platform-level tracking to evaluate results
• Identify trends, risks, and opportunities to improve efficiency and outcomes

Reporting & Data Visualization

• Build and maintain performance dashboards and reports in Looker Studio
• Translate performance data into clear, actionable insights for stakeholders
• Ensure reporting accuracy and consistency across accounts

Budget & Pacing Management

• Manage budgets, bids, pacing, and forecasts across multiple campaigns
• Ensure efficient allocation of spend aligned with performance goals
• Monitor delivery and make adjustments to maximize ROI

Collaboration & Execution

• Work cross-functionally to ensure media execution aligns with strategic objectives
• Maintain strong workflows, documentation, and communication across teams
• Support alignment between media strategy, execution, and reporting

Proactive Optimization & Learning

• Stay current on platform updates, algorithm changes, and new ad formats
• Test new strategies, channels, and optimization approaches
• Continuously improve processes to enhance scalability and performance

What Makes You a Perfect Fit

• A performance-driven media buyer who thrives in execution-heavy roles
• Highly analytical with strong attention to detail
• Comfortable owning campaigns end-to-end without heavy oversight
• Confident managing multiple accounts and priorities in a remote environment
• Motivated by measurable results and continuous optimization

Required Experience & Skills (Minimum)

• 10+ years of hands-on experience in digital media management
• Deep expertise in Google Ads and Meta Ads
• Strong experience across paid search, paid social, display, video, native, and CTV
• Advanced proficiency in Google Analytics and Google Tag Manager
• Strong Excel skills for performance analysis, modeling, and pacing
• Experience building and maintaining dashboards in Looker Studio
• Excellent written and verbal communication skills
• Strong time management and organizational abilities
• Reliable high-speed internet and a professional-grade computer

Tools Provided

• Google Workspace
• Google Analytics & Google Tag Manager
• Looker Studio
• Paid media platforms (Google Ads, Meta, TikTok, etc.)
• Project management and communication tools

Ideal Experience & Skills

• Experience managing multi-platform, performance-driven media campaigns
• Background in data-centric or performance marketing environments
• Proven ability to scale campaigns while maintaining efficiency
• Experience working in fast-paced, remote-first teams
• What Does a Typical Day Look Like?

A Digital Media Manager’s day is centered around performance monitoring, optimization, and execution. You will

• Review campaign performance and pacing across active accounts
• Optimize bids, budgets, audiences, creatives, and targeting
• Analyze data in Google Analytics and Looker Studio dashboards
• Prepare performance insights and recommendations
• Collaborate with internal teams to align execution and strategy
• Test and implement new optimization opportunities
• In essence, you are responsible for driving measurable results through disciplined execution, data-driven decision-making, and continuous optimization.

Key Metrics for Success (KPIs)

• Campaign performance against defined goals (ROAS, CPA, CPL, etc.)
• Budget efficiency and pacing accuracy
• Quality and clarity of performance reporting
• Successful scaling of high-performing campaigns
• Consistency in optimization and execution standards

Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Final Interview
• Offer & Onboarding
• #LI-AG1