Sobre

• Job Title: Retention Marketing Specialist
• Job Type: Full-time / Remote
• Work Hours: PST

Job Overview

• We’re helping our client find a Retention Marketing Specialist to develop and execute email and SMS marketing strategies that drive customer engagement and revenue growth across eCommerce, marketplace, and retail channels. In this role, you will focus on enhancing customer retention, optimizing Lifetime Value (LTV), and improving overall marketing performance through testing, analytics, and strategic execution.

Responsibilities

• Developing strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives.
• Create and manage subscription workflows for customer retention, reactivation, and churn reduction.
• Working cross-functionally with development, design, data/analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications).
• Manage customer loyalty and referral programs.
• Oversee list building, pre and post-purchase content, conversion flows, and abandoned cart/session flows.
• Maintain marketing calendars for promotions, product launches, and events.
• Collaborate with and support our omnichannel efforts in retail and on marketplaces.
• Collaborate with cross-functional teams for cohesive campaign execution.
• Analyze campaign performance to optimize strategy and execution.

Key Performance Indicators (KPIs)

• Abandoned cart/session revenue recovery percentage.
• Pre-sale lead-to-conversion rate and timeframe.
• Customer repeat purchase rate.
• Customer Lifetime Value
• Revenue per send for email campaigns and flows.
• Revenue per send for SMS campaigns and flows.
• Email and SMS revenue as a percentage of total eCommerce revenue.

Must-Have

• 3-5 years of experience in email and SMS marketing, preferably in eCommerce (ideally with a CPG brand or product line).
• Experience managing large subscriber lists and working with digitally native brands.
• Familiarity with ad spend-driven, direct-response marketing teams.
• Strong analytical skills and a data-driven approach.
• Klaviyo, Shopify, and Recharge experience ideal
• Knowledge of email marketing best practices and experience with conversion-oriented design and copy (subject lines, messaging, list management & segmentation, deliverability, and CAN-SPAM/anti-spam laws.

Nice-to-Have

• Experience in CPG or consumer products brands
• Marketplace and retail marketing exposure
• Experience improving LTV, customer retention, and subscription programs