Sobre

This Statement of Work (SOW) outlines the scope, technical requirements, deliverables, timeline, and terms for developing a new website for a Freight Brokerage Business. The site will serve as a lead-generation, highlighting cross-border services (Canada/US/Mexico/global) while capturing new clients through intuitive forms and automations. It will clone/enhance elements from linkrlog.com but focus on B2B functionality, including client portals, real-time features, and AI-driven tools. The website will be built on WordPress as the recommended platform for B2B logistics sites. WordPress offers flexibility for integrations (e.g., HubSpot, Apollo.io, JustCall.io), scalability for client portals, and cost-effective AI/automation plugins (e.g., via custom code or tools like Zapier/OpenAI embeds). Alternatives like Webflow (for no-code design) or custom Laravel/React (for heavy AI) were considered but dismissed for higher costs/complexity—WordPress balances B2B needs with quick deployment. 2. Project Objectives • Create a professional, mobile-responsive site optimized for lead capture and client conversion in the freight brokerage industry. • Integrate CRM, automation, and AI to streamline operations, reduce manual work, and enhance data visibility. • Support B2B features like client logins, shipment tracking, and dynamic quoting to drive revenue. • Ensure scalability for global clients, with SEO for terms like "cross-border freight broker." 3. Scope of Work The scope is divided into the four provided categories, with added technical requirements based on freight brokerage best practices (e.g., API integrations for real-time data, secure portals per GDPR/CCPA, AI for optimization). All development uses WordPress core, with plugins like Elementor (for design), MemberPress (portals), Gravity Forms (intake), and custom PHP/JS for integrations. 1. Website Development • WordPress with a premium theme (e.g., Astra or GeneratePress) for fast loading (3 seconds) and Bootstrap for responsiveness across devices. • Include a client portal for self-service and account management: Secure logins via OAuth2/WordPress users; dashboards with React.js embeds for real-time views (e.g., shipment status via API pulls); role-based access (clients see invoices/tracking, admins see all). • Develop intake forms to streamline client onboarding and data collection: Custom Gravity Forms with conditional logic; fields for contact info, message, freight type (dropdowns from industry vocab), transportation mode (dropdowns); validation for required fields; CAPTCHA for spam. • Integrate shipment tracking and automated notifications: API connections to carriers (e.g., FedEx/UPS REST APIs for tracking); push notifications via WebSockets/Pusher; email/SMS alerts triggered by events (e.g., shipment updates). • Technical Requirements: HTTPS/SSL encryption; WCAG 2.1 accessibility; SEO optimization (Yoast plugin, schema markup for logistics services); Google Analytics/Tag Manager for tracking; backup plugin (UpdraftPlus) for data security. 2. Automation and CRM Integration 3. Backend Process Optimization 4. Data and AI Features