Sobre

• Job Title: Google Media Buyer (CPG Focus)
• Job Type: Full-time / Remote
• Work Hours: PST

Job Overview

• We’re helping our client, a fast-growing digital brand delivering high-impact content and experiences for sports fans, find an Expert Google Media Buyer with deep experience in Consumer Packaged Goods (CPG) particularly food and beverage.
• In this role, you will take ownership of planning, executing, and optimizing Google Ads campaigns across Search, Display, YouTube, and Shopping. You will translate business goals into data-backed media strategies designed to maximize ROAS and deliver measurable growth.

Responsibilities

• Develop, launch, and manage full-funnel Google Ads campaigns (Search, Display, YouTube, Shopping) for CPG food & beverage products.
• Conduct audience research, market analysis, and competitive benchmarking to identify scalable opportunities.
• Implement advanced bidding strategies, targeting, and segmentation to improve ROAS and hit KPI targets.
• Continuously optimize campaigns using data-driven insights, creative testing, and attribution models.
• Collaborate with creative, analytics, and marketing teams to align messaging, landing pages, and conversion paths.
• Monitor campaign performance and prepare detailed reports with actionable recommendations.
• Stay updated on Google Ads changes, CPG trends, and paid media best practices.
• 4+ years of hands-on experience managing Google Ads campaigns for CPG brands, preferably in food and beverage.
• Proven track record of driving ROI/ROAS through paid search, display, YouTube, and shopping campaigns.
• Deep understanding of digital marketing metrics, attribution models, and performance analytics.
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and data visualization tools.
• Experience with A/B testing, audience segmentation, and campaign optimization strategies.
• Excellent communication and collaboration skills, with experience working cross-functionally.

Nice-to-Have

• Google Ads certification and/or related industry certifications.
• Experience with e-commerce or direct-to-consumer marketing.
• Familiarity with Shopify, Magento, or similar e-commerce platforms.