Sobre

We are looking for a professional to configure **Google Tag Manager (GTM)**, **Google Analytics (GA4)**, and integrate them with **Meta Ads**, **Google Ads**, and **LinkedIn Ads** for an event hosted by a company. The event will have its own **domain** and **registration page**, separate from the company’s main website. The **GTM container** has already been created and installed on both the **site** and **event registration page**. The **Google Analytics (GA4)** property has also been set up. We now need to integrate GTM with Google Analytics and configure conversion events for the advertising platforms. ### 1. **Google Tag Manager (GTM) Configuration** * **Set up the GA4 configuration tag** in GTM to integrate **Google Analytics 4 (GA4)** with the website and registration page. * **Create the conversion tag** for the **Lead PXP** event (when the user completes registration and generates a lead). * **Define triggers** to fire the **Lead PXP** conversion tag at the appropriate time. ### 2. **Google Analytics 4 (GA4) Integration** * **Create a custom event** in **GA4** for **Lead PXP**. * Ensure that **Lead PXP** event data is properly triggered through **GTM** and sent to Google Analytics. * Validate that the events are correctly recorded in **GA4**. ### 3. **Google Ads Conversion Setup** * Set up the **Google Ads conversion tag** in GTM to track the **Lead PXP** event. * Integrate **Google Ads** with **GTM** to ensure **Lead PXP** conversions are properly registered. ### 4. **Meta Ads (Facebook/Instagram) Conversion Setup** * Use the existing **Facebook Pixel** and configure the **Lead PXP** conversion event in **Meta Ads**. * Ensure the **Facebook Pixel** is functioning correctly in GTM and that the event is tracked in **Meta Events Manager**. ### 5. **LinkedIn Ads Conversion Setup** * Set up the **LinkedIn Insight tag** in GTM to track the **Lead PXP** conversion event. * Validate that conversion data is being correctly sent to **LinkedIn Campaign Manager**. ### 6. **Testing & Validation** * Test all the tags and events configured in **GTM** to ensure they are firing correctly. * Validate conversion data in **Google Analytics**, **Google Ads**, **Meta Ads**, and **LinkedIn Ads** dashboards. * Use tools like **Tag Assistant** (Google) and **Facebook Pixel Helper** to ensure tags are functioning as expected. **Requirements**: * Solid experience with **Google Tag Manager (GTM)** and **Google Analytics 4 (GA4)**. * Expertise in **Google Ads**, **Meta Ads (Facebook/Instagram)**, and **LinkedIn Ads**. * Ability to test and validate tags and conversion events. * Capability to provide reports and ensure accurate data capture across platforms.