Sobre

• GROWTH MARKETER (DTC E-COMMERCE)
• Location: Remote
• Working Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap)
• Contract Type: Independent contractor
• Language: Applications accepted in English only.
• ABOUT PUROLABS
• Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.
• We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.
• Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.
• THE ROLE
• We're looking for a proactive and data-driven Growth Marketer who lives and breathes performance marketing and customer acquisition.
• This is not a brand marketing role. The focus is entirely on direct response: driving measurable customer acquisition, optimising funnels, and scaling campaigns profitably.
• You'll own the full growth strategy, working hands-on with paid acquisition, conversion optimisation, and customer retention.
• You should be the kind of person who obsesses over unit economics, loves testing new approaches, and gets genuinely excited when you crack a winning strategy that scales.
• WHAT YOU'LL BE DOING
• Paid Acquisition & Campaign Management
• Plan, execute, and optimise paid social campaigns across Meta to hit ROAS and CAC targets
• Develop systematic testing frameworks for audiences, creative angles, and landing pages
• Scale winning campaigns while maintaining profitability and healthy unit economics
• Monitor daily ad account performance and make data-driven optimisation decisions
• Collaborate with creative team to provide performance feedback and strategic direction
• Analytics & Performance Tracking
• Own key growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin
• Build and maintain dashboards to track funnel performance and identify bottlenecks
• Conduct cohort analysis and customer lifetime value modelling
• Review campaign data to understand what's working and communicate insights clearly to the team
• Present weekly performance reports with actionable strategic recommendations
• Conversion Rate Optimisation
• Run structured A/B tests on landing pages, product pages, and checkout flow
• Analyse user behaviour using Google Analytics, heatmaps, or tools like Triple Whale
• Identify friction points in the customer journey and implement solutions
• Optimise email flows and post-purchase sequences to increase retention and LTV
• Growth Strategy & Channel Expansion
• Develop quarterly growth roadmaps aligned with revenue and profitability targets
• Test and scale new traffic sources including TikTok, YouTube, and emerging platforms
• Conduct competitor analysis and market research to identify growth opportunities
• Proactively flag issues, spot inconsistencies, and solve problems before they escalate
• WHAT WE'RE LOOKING FOR
• Essential Experience
• 2-3+ years of proven experience in direct response or growth marketing for DTC e-commerce brands
• Strong track record of managing and scaling paid social campaigns profitably on Meta Ads
• Deep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin)
• Hands-on experience reviewing ad accounts and understanding campaign performance
• Ability to provide clear feedback to creative teams based on data and performance insights
• Proven ability to run structured experiments and iterate based on results
• Technical Requirements
• Expert-level proficiency with Meta Ads
• Strong analytical skills with advanced Excel/Google Sheets and data visualisation
• Experience with conversion tracking and attribution
• Familiarity with Shopify and e-commerce analytics
• Tech savvy and fast learner of new platforms/tools
• Bonus Points
• Experience with supplements, skincare, or subscription-based products
• Knowledge of email marketing platforms like Klaviyo and retention strategies
• Experience with TikTok or Google Ads
• Background in health or wellness industry
• YOUR PERSONALITY
• Numbers-obsessed and data-driven. You make decisions based on metrics, not opinions
• Highly detail-oriented with the ability to spot inconsistencies and think strategically
• Proactive problem-solver who anticipates issues before they arise
• Strong communicator who can translate data into clear, actionable insights
• Self-starter who takes ownership and drives results independently
• WHY JOIN US
• Fully remote with flexibility during UK hours
• Competitive rate and paid time off (including UK bank holidays)
• Real ownership over growth strategy and performance outcomes
• Work with a product that genuinely improves people's wellbeing
• Join a fast-growing brand with proven product-market fit
• IMPORTANT REQUIREMENTS
• This is a remote contractor position (not employment)
• Applications welcome from all countries
• Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap