Sobre

Project type: One-time project (static assets) Experience level: Intermediate–Expert Skills: Instagram design, Social media kit, Brand system, Figma, Canva, Typography, Accessibility, Healthcare/Med-Legal Context I’m a medico-legal expert (MD) working across Brazil/US (UPenn affiliation). I don’t post frequently. I need a static, high-credibility Instagram presence—a “postcard” profile that reassures people I exist, I’m serious, and I’m good. Clean design, ethical tone, strong hierarchy, zero fluff. Scope (what you’ll design) 1) Profile & Bio visuals Profile photo treatment (circular crop, background cleanup/color) Bio layout guidance (line breaks, emojis, character count) 2) 3 pinned posts (carousels 3–5 slides each) “Start here / What I do in 30s” “Authority / Proof” (affiliations, track record; no promises) “Services & Process” (intake → strategy → expert opinion) 3) Static grid (3×3 = 9 posts) About me (short), manifesto/quote, “who I serve” 1 educational case (de-identified), methodology/stack, 1 testimonial Publications & talks, mini-FAQ, final CTA card 4) Highlights (Stories) 6 covers (About, Services, Cases, Media, Publications, Contact) 5) Templates 6 editable templates: carousel cover, inner slide, case, quote, testimonial, FAQ 6) Usage mini-guide (1 page) Fonts/sizes, color usage, spacing/grid, accessibility notes, how to pin posts, export settings. Brand & Specs Palette: #1c2331 (deep blue, base), #00aaff (accent), #ffffff (base), optional #28a745 (success, sparingly). Format: 1080×1350 (carousels), 1080×1080 (cards). Type: modern sans (Inter/Manrope/Helvetica-like). Clear hierarchy. Style: clinical, minimalist, trustworthy. Avoid cliché stock photos. Accessibility: strong contrast; readable sizes at 1080px.