Sobre

• About the role

• The Performance Ad Designer produces daily static ad creatives that directly influence WarriorBabe’s customer acquisition performance across Meta, Instagram, and other paid social channels. This is an execution-heavy role focused on volume, speed, and performance iteration.

• By transforming hooks, copy lines, templates, UGC screenshots, and direction from the Paid Creative Lead into scroll-stopping static ads, this role fuels the media buying engine with a constant flow of testable creative variations. Success in this role means delivering clean, conversion-focused visuals that increase CTR, reduce CPA, and support rapid testing cycles.

• The ideal candidate understands direct-response creative fundamentals, mobile-first paid social formats, and how to turn creative direction into multiple high-quality variations each day.

• What you'll do
• Daily production of new static ads and variations.
• Consistent output volume aligned to performance needs.
• Application of direct-response design principles in all creatives.
• Adherence to WarriorBabe’s brand guidelines and visual standards.
• Delivery of assets fully export-ready for Meta, IG, TikTok, and YouTube.

• Essential Job Functions

• 1. High-Volume Ad Creative Production
• Produce 5–10 new ad creatives per day (minimum baseline).
• Create variations in layout, copy placement, colors, CTAs, and angles.
• Export ads in required aspect ratios: 1:1, 4:5, 9:16, 16:9.
• 2. Performance-Driven Visual Design
• Design for scroll-stop, clarity, and direct-response flow.
• Apply hierarchy, contrast, visual anchors, and mobile-first logic.
• Execute from hooks, briefs, winning templates, and performance data.
• 3. Creative Testing Support
• Turn test hypotheses into visual variations.
• Produce A/B/C variants quickly for media testing.
• Partner with media buyers for performance insights and iteration priority.
• 4. Asset Adaptation & Repurposing
• Convert brand assets, testimonials, screenshots, and UGC snippets into new static concepts.
• Repurpose statics into carousel layouts and multi-frame sequences.
• Update winning templates weekly to maintain performance freshness.
• Operating Principles
• Performance First: Designs must drive results (CTR, CPA).
• Speed Over Perfection: Deliver fast, iterate faster.
• Brand-Aligned: Maintain visual consistency with the WarriorBabe identity.
• Collaborative Execution: Work closely with Creative, Copy, and Media.
• Test-Driven Thinking: Data determines the next variation.

• Qualifications

Education/Certification

• Bachelor’s in Graphic Design, Visual Communication, Multimedia Arts, or similar (preferred).
• Exceptional portfolios without a degree are accepted.

Required Experience

• 2+ years designing paid social ads (Meta/TikTok/IG).
• Demonstrated high-volume creative output.
• Experience with direct-response brands (DTC, fitness, coaching preferred).

• Preferred

• Experience working with offshore creative teams.
• Familiarity with AI creative tools (Midjourney, Firefly, NanoBanana, Runway, ChatGPT, Claude, Canva AI).
• Ecommerce Static Ad Experience

Required Skills/Abilities

• Proficiency in Photoshop, Illustrator, and Figma.
• Strong understanding of paid social creative best practices.
• Ability to produce dozens of variations independently.
• Strong layout instincts and mobile-first design skills.
• Ability to work fast, stay organized, and meet daily deadlines.

• Compensation
• $1,000 - $3,000 a month depending on experience