Sobre

• Job Title: Lead Web Developer – eCommerce & Conversion Optimization
• Job Type: Full-time / Remote
• Work Hours: 9 AM – 6 PM EST

Job Overview

• We’re helping our client, a fast-growing eCommerce health and wellness brand, find a Lead Web Developer to own and optimize their digital infrastructure across Shopify, Klaviyo, and WordPress.
• This role is not about passive maintenance—it’s for a growth-minded builder who thrives on testing, learning, and iterating at speed. You’ll be responsible for building and customizing Shopify experiences, driving funnel performance with A/B testing, and ensuring seamless, conversion-focused user experiences across all touchpoints.
• Your ability to combine technical excellence with user empathy will help scale digital systems that increase revenue, improve LTV, and create an unforgettable eCommerce experience.

Responsibilities

• Shopify Development & Custom Coding: Build and optimize custom sections, PDPs, carts, and checkout flows using Liquid, HTML, CSS, and JavaScript.
• Conversion-Focused Funnel Optimization: Develop and test landing pages and sales funnels using Zipify Pages, Tapita, or custom code.
• Retention Systems Integration: Connect Shopify with Klaviyo for lifecycle flows, personalization, and post-purchase engagement.
• A/B Testing & Growth Optimization: Operate with a “test-and-improve” mindset, iterating on layouts, offers, and copy based on performance data.
• Web Infrastructure & UX Oversight: Maintain and improve WordPress/Elementor content pages, ensuring SEO, mobile performance, and frictionless UX.
• Creative Implementation: Translate design mockups into pixel-perfect, brand-aligned code for campaigns and launches.
• Strategic Collaboration: Partner with marketing and retention teams to shape conversion strategies and guide tech approaches for upsells, subscriptions, and loyalty.
• 3–5+ years experience as a web developer in a DTC or eCommerce brand environment
• Advanced knowledge of Shopify, Liquid, HTML5, CSS3, and JavaScript
• Hands-on experience with Zipify Pages and other conversion-focused Shopify apps (e.g. Rebuy, OneClickUpsell, etc.)
• Proven experience optimizing checkout flows, upsell/cross-sell implementations, and product page architecture
• Familiarity with Klaviyo flows, event logic, and list segmentation
• Deep comfort with running A/B tests and interpreting conversion data to make iterative improvements
• Growth mindset with a bias toward testing, learning, and fast implementation

Preferred

• Experience building sales funnels and bundles within Shopify or custom-coded sections
• Exposure to subscription apps (Recharge, Loop, etc.) and loyalty/rewards integrations
• Understanding of conversion copywriting, UX principles, and mobile-first design
• Familiarity with WordPress + Elementor and basic PHP helpful
• Able to lead or mentor junior developers and freelancers if needed