
Looking for a well rounded Marketing specialist
Upwork
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•1 dia atrás
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Sobre
Hi there! We’re looking for a freelance Marketing Generalist / Growth Manager to take ownership of our demand generation engine — from newsletters to website traffic to social campaigns. This is a hybrid strategy + execution role for someone who thrives on autonomy and wants to grow with a fast-paced startup. This is a 10–15 hour/week freelance role to start, with potential to grow into a larger, ongoing engagement if results are strong. What You’ll Do - Launch and manage our company newsletter (strategy, content, segmentation, optimization) - Oversee website content and landing pages, with light SEO improvements - Run our existing social media process (LinkedIn, Instagram, YouTube Shorts) and keep the calendar moving - Collaborate with our Paid Media Specialist to ensure campaigns have the right assets, offers, and landing pages - Create, test, and iterate on lead magnets and simple funnels (assessments, downloads, checklists) - Build and maintain a marketing dashboard with key KPIs (traffic, leads, CTR, conversion rates) - Suggest new ideas for growth campaigns, content formats, or distribution channels Who You Are - A marketing operator who knows how to connect activities to revenue - Experienced in email marketing (ActiveCampaign, HubSpot, or similar) and copywriting - Comfortable updating websites (WordPress, Webflow, or similar) and applying light SEO practices - Organized and process-driven, capable of managing multiple moving parts without micro-management - Fluent in English (spoken and written), with excellent communication skills - A builder — you take initiative, figure things out, and don’t need hand-holding Bonus - Experience with B2B agencies, service businesses, or eCommerce/retail brands To be considered please submit a 3-minute video answering the following: 1. Why are you interested in this position? 2. What does your ideal work environment look like? 3. What are your strengths? 4. Where do you see yourself in 5 years? Our Values Integrity – Do the right thing, always. Courage – Speak truth, take risks, challenge yourself. Inertia – Keep moving forward. Don’t wait to be told. Respect – For others, the craft, and the mission. Pivot – We change fast when the data says so. Thanks for considering.