Sobre

About the Brand Easeful is a luxury-minimal digital product brand supporting high-capacity, overwhelmed mothers and families seeking realistic systems that reduce mental load and create a sense of calm at home. The brand aesthetic is soft, neutral, and editorial, with clean typography, generous white space, and a quiet, calming feel throughout all design assets. Project Overview Easeful is seeking an experienced MailerLite implementation specialist to set up a complete email marketing system based on provided copy, funnel maps, tag/segment structure, and brand guidelines. This project is implementation-focused only. All emails, funnel strategy, triggers, and tag names will be provided. The ideal candidate is highly skilled with MailerLite, detail-oriented, and able to execute clean, on-brand email templates and automations. 📌 Scope of Work 1. MailerLite Brand Configuration Apply global brand styles (typography, colors, buttons, spacing) Configure sender name, sender email, footer defaults, and social links Ensure mobile-responsive, luxury-minimal styling throughout Provide deliverability guidance if SPF/DKIM adjustments are required 2. NYER (New Year Ease Reset) Funnel – Full Implementation Opt-In Setup: Create or refine the NYER opt-in form or landing page within MailerLite Ensure proper connection/embedding with the existing website Configure the thank-you page Apply appropriate tags and group assignments Email Sequence: Upload and fully format the complete NYER sequence (copy provided), including: Freebie delivery email Approximately 5–6 nurture emails leading toward the Ease Kit launch Requirements: Consistent with Easeful’s luxury-minimal brand style Strong layout execution (spacing, hierarchy, mobile optimization) Working links to downloads and site pages Light behavior logic (e.g., resend freebie email to non-openers if applicable) 3. SRG (Sunday Reset Guide) – Product Setup Configure SRG purchaser tagging Set up branded post-purchase email (copy provided) Ensure SRG purchasers are accurately segmented Confirm compatibility with future automations 4. Ease Kit (Flagship Product) – Setup + Launch Email Formatting Product Setup: Configure Ease Kit purchaser tagging Set up branded post-purchase email (delivery + instructions) Ensure Ease Kit purchasers are removed from any promotional sequences Launch Email Formatting: Upload and format the launch sequence for the Ease Kit (copy provided), including: Pre-launch warm-up email(s) Launch announcement email Mid-launch reminder Optional final reminder Optional (if simple to implement): Create an Early Access / Waitlist tag with a basic form or checkbox for warm leads 5. Tags, Segments & Automation Logic Using the provided tag and segment names, implement: NYER leads segment SRG customers segment Ease Kit customers segment Basic “engaged subscriber” segment Behavior logic includes: Automated removal of Ease Kit purchasers from promotional sequences Tagging and grouping according to the provided funnel map Basic resend logic for non-openers on the freebie delivery email 6. Testing & Documentation Before handoff, test the following thoroughly: Email formatting on mobile + desktop All links and attachments Automation triggers Tagging and segmentation Opt-in forms and thank-you pages Provide a short Loom walkthrough demonstrating: Automation structure Template editing Tag and segment logic How to add or modify future emails Ideal Candidate Qualifications Extensive experience with MailerLite (not only Mailchimp or Klaviyo) Strong design sensibility aligned with luxury-minimal, editorial brands Proven ability to build clean, mobile-optimized templates Strong understanding of email automation, segmentation, and tagging Excellent attention to detail and QA processes Ability to work independently with provided assets and strategy Basic familiarity with Squarespace for embedding forms Experience connecting email platforms to digital product delivery systems Applicants are encouraged to include: 2–3 examples of MailerLite templates or automations previously built Screenshots or links demonstrating relevant design work A brief description of similar funnel setup projects completed Estimated timeline for project completion To confirm full reading of the description, please begin the proposal with the word Easeful. IP & Confidentiality All templates, automations, workflows, designs, and configurations created during this project are considered work-for-hire and become the exclusive property of the hiring company. All provided materials—including email copy, product content, funnel strategy, and internal documents—must remain confidential. Portfolio use of anonymized screenshots requires prior written permission and must not reveal proprietary content.