Sobre a vaga

• At UCB, we put our heart, soul, and skills into making a difference for people living with severe diseases. Working together to push boundaries, we combine the best of our talents to unlock innovation. Will you join us on our pioneering journey?
• To strengthen our team, we are looking to fill the position of Marketing Senior Analyst - Rare Disease.

Key Activities

• Facilitate Integrated Tactical Plan execution, integration, and alignment across Rare Disease Organizations
• Report to Rare Disease Marketing Solutions Lead
• Collaborate with sales leadership and other internal stakeholders to optimize field execution by collaborating on the design and implementation of incentive compensation plans and sales contests,
• Execute the Qualitative/ Quantitative field insight reporting plan with the Marketing Lead.
• Lead Brand execution, integration, and alignment with the Rare Disease Organization and UCB projects including, Digital Business Transformation, CRM logistics/ Analytics, and customer targeting tools, Medical Affairs administrative support, and other corporate strategy and innovation initiatives.
• Lead in the planning and execution of Patient Impact and Launch Bootcamps

Coordinate go-to-market strategies and launch plans as necessary to include but not limited to

• Participate in the development of commercial (sales) footprint/reach & frequency strategy
• Work in collaboration with Talent and other partners such as Global Mission to develop a commercial training program in preparation for launches
• Develop and prepare launch meeting event, integrating at-home & real-time training certification
• Manage budgets relative to respective to owned initiatives
• Ensure collaboration with Compliance & Legal across all planning and execution
• Works across therapeutic areas to share best practices and build launch excellence within UCB
• Challenge traditional approaches, fostering innovation in training and digital capabilities via cross-functional teams (e.g. marketing, medical, commercial, training etc.)
• Demonstrate personal leadership to fully execute UCB’s Patient Value operating model.
• Contributes to the creation of a strong Rare Disease culture across the Patient Value Unit that supports the UCB vision, mission, and Patient values and measures performance to establish a sustainable competitive advantage
• Lead the materials operation process with Marketing and promotional agencies.

Requirements

• Bachelor's degree in marketing or science, finance, or business.

• Fluent English;

• Pharmaceutical industry experience is mandatory.

Reside in São Paulo

• UCB and its subsidiaries promote diversity and inclusion in the workplace; we are an Equal Opportunity Employer.