Sobre

• RateHawk is part of Emerging Travel Group — a pioneering travel-tech company also known for its two other brands, ZenHotels and Roundtrip, spanning over 220 markets worldwide.
• Our mission is to create, distribute, and operate the most convenient travel products. We constantly innovate and break the rules of the highly complex travel industry to make travel more widely available for individuals, more rewarding for professionals, and simpler for everyone.
• As a Marketing Director, you will lead and elevate our global B2B marketing strategy — driving brand growth, market expansion, and commercial impact. You’ll shape the marketing vision, build high-impact partnerships, and lead a collaborative team that connects our products with travel professionals around the world.
• This is a remote position, open to candidates residing in Argentina, Brazil, South Africa and Portugal.
• Job Responsibilities
• Architect and execute a comprehensive marketing strategy that aligns with overall business objectives and sales goals.
• Build and evolve the long-term marketing roadmap, balancing brand development, demand generation, and commercial impact.
• Cultivate strong partnerships with Sales, Product, Customer Success, and external partners to ensure marketing strategies unlock new opportunities and accelerate go-to-market impact.
• Drive joint campaigns and co-marketing strategies with industry partners, alliances, and key accounts.
• Lead ongoing market, competitor, and customer analysis to identify trends, inform targeting, and shape value propositions.
• Leverage insights to refine positioning and proactively respond to shifting market dynamics.
• Oversee all digital and traditional B2B channels (SEM, SEO, email, paid media, ABM, content, events, affiliates) for full-funnel acquisition, nurturing, and conversion.
• Optimize marketing investment for maximum ROI and sustained share of voice (SOV) in key verticals and regions.
• Oversee the development, management, and allocation of marketing budgets across multiple channels, ensuring alignment with business goals.
• Regularly analyze marketing spend effectiveness, identifying opportunities for cost efficiencies and reallocation of resources to high-performing initiatives.
• Develop and implement multi-channel retention and loyalty programs, utilizing email, push, events, and product-driven communications to increase engagement and long-term value.
• Build, mentor, and scale a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.
• Provide coaching and professional development opportunities, supporting team growth and diversity.
• Oversee end-to-end campaign planning, execution, and measurement, ensuring timely delivery and alignment with global and regional priorities.
• Adapt assets and messaging for local market relevance; manage agencies, freelancers, and external partners as appropriate.
• Establish and track KPIs, creating robust dashboards to measure campaign and pipeline impact.
• Use data-driven insights to refine strategies, report outcomes to leadership, and drive marketing effectiveness.
• Relevant Experience. 6+ years in B2B marketing, with at least 3 years in a leadership role. Proven experience in the travel industry is required — e.g., travel tech, distribution, hospitality B2B, OTA, TMCs, consolidators, or related sectors.
• Strategic & Execution Ownership. Track record of developing and executing annual marketing plans, go-to-market strategies, and multichannel campaigns across regions.
• Global Marketing Experience. Experience leading marketing across multiple international markets with the ability to adapt global strategies to local needs.
• Channel & Campaign Expertise. Strong understanding of key marketing instruments such as performance marketing, PR, CRM, events, social media, partner marketing, and acquisition channels.
• Budget & ROI Management. Hands-on experience owning and optimizing marketing budgets, improving ROI, and reallocating spend across channels or regions.
• Project & Team Leadership. Strong project management and multitasking skills. Experience managing teams, agencies, or cross-functional contributors.
• Communication & Stakeholder Skills. Excellent verbal and written communication. Able to influence senior stakeholders, collaborate effectively, and build alignment across units.
• Proactive Work Style. Operates independently, drives initiatives without micromanagement, and adapts quickly in fast-paced environments.
• Language Skills. English fluency at C1 level or above. Additional languages are a plus.
• ONLY CVs IN ENGLISH WILL BE CONSIDERED!
• Flexible schedules and opportunity to work remotely.
• Ambitious and supportive team who love what they do, appreciate each other, and grow together.
• Internal programs for adaptation and training, development of soft skills, and leadership abilities.
• Partial compensation for participating in external training and conferences.
• Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world.
• Corporate prices on hotels and travel services.
• MyTime Day Off - an extra non-working day without loss of compensation.
• Learn more about our data protection practices in our Privacy Policy: https://emergingtravel.notion.site/recruitment-privacy-notice