Sobre

• Job Responsibilities
• Develop and manage the strategic content calendar for each channel, balancing brand and performance objectives.
• Oversee native content for various platforms (Reels, Shorts, TikTok, X, Threads, Stories, Feed), ensuring appropriate language and format adaptation.
• Produce and lead organic content initiatives during activations, behind-the-scenes, events, and external recordings.
• Perform basic video editing including short cuts, music tracks, and text overlays when required.
• Ensure translation, localization, and adaptation of materials from HQ, maintaining consistency with the Brazilian audience.
• Create creative briefs for designers, creators, and photographers based on communication and product goals.
• Monitor trends and opportunities for real-time marketing.
• Generate weekly and monthly management reports with KPI analysis and actionable insights.
• Collaborate directly with Branding, Merchandising, and Key Opinion Leaders (KOL) teams.

• Job Requirements
• Educational Background: Bachelor’s degree in Marketing, Communications, Public Relations or related field.
• Excellent written communication in Portuguese and English.
• Strong understanding of social media KPIs and metrics (engagement, CTR, ER, watch time, reach, growth, and retention).
• Basic knowledge of paid media and content boosting.
• Analytical skills to translate data into actionable plans.
• Creativity, cultural awareness, and mastery of digital trends.
• Solid experience with social networks in fashion, e-commerce, or lifestyle sectors.
• Proficiency with tools such as TikTok Analytics, Meta Insights, YouTube Studio, and social listening platforms.