Sobre

PAID MEDIA SPECIALIST (META ADS) Required Experience: * Facebook Business Manager: Must have a minimum of 3 years experience. This Job Fits You If: * You are naturally competitive. You are assertive. You don’t take no for an answer, and you are always digging deeper. * You are passionate, innovative, and collaborative. You care about the culture and environment where you work and you are going to take ownership of the time you spend with us and truly make an impact. * You are a problem solver through-and-through. You do not rest until you figure out the answers to the most complex marketing issues. * You have a comprehensive understanding of the funnel, paid ads, social media, and analytics. * You’re an expert in Facebook Ads, having directly managed large budget campaigns with results to show. * Always paying attention to details, small things don’t slip by. You Have: * 3 years’ previous experience in marketing, advertising, or managing Social Media Ads accounts including Facebook and Instagram. * Must have experience working with Facebook Business/Ads Manager. * Consistently exceeding your goals. * Hustle and determination. * Ability to adapt to new situations quickly in an ever-changing industry. * Positive, confident, energetic “can-do” attitude. * Google Analytics experience preferred. * Google Ads experience preferred. * LinkedIn ads experience preferred. * YouTube ads experience preferred. * Some experience handling marketing budgets and forecasting/reporting results. * Detailed-oriented and organized * Enjoys learning new things Responsibilities: * A Social Media Advertising Specialist will manage and execute multiple ad campaigns including but not limited to audience research, account setup, campaign configuration and implementation. * Experience with Facebook and Instagram services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels. * Collaborating with clients or leadership to determine the goals of advertising projects and strategizing plans to meet those goals * The ability to deploy an effective lead nurturing campaign strategy. * Perform post-campaign analysis to determine performance and ROI. * Provide regular reporting on client ad performance to the project management team and to senior management. * Overseeing the design and content of an advertising campaign to ensure it meets the needs of the target audience * Work with all aspects of Social Media advertising including but not limited to automation, ad scheduling, conversion tracking, video ads, etc * Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. * Testing variations of ads to determine best performing * Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports. * Controlling the advertising budget to manage expenses and maximize the return on investment * Managing and overseeing campaigns and analyzing results from each campaign to determine what was successful and what to improve for the next campaign * Leading brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements