Sobre

Objective: Conduct a profit‑focused audit and deliver a 30‑day test plan to improve ROAS/MER, stabilize tracking, and lift AOV/LTV for an eCommerce/SaaS account. Deliverables (what “done” looks like): P&L‑aware audit of paid channels (Meta/Google/TikTok), cohorts, tracking, and margins; define KPIs that pay back (RPS, MER, ROAS, AOV, LTV). Tracking cleanup: verify/fix GA4, GTM, Meta Pixel/CAPI; ensure events, UTMs, and attribution are consistent. Account structure plan: frameworks for campaigns, budgets, geos/segments, and incrementality tests (Meta & Google). Creative & offers plan: UGC hooks, bundles/price tests, thumb‑stop angles; priority brief list for the next 4–6 ads. Landing/CRO quick wins: top leaks on PDP/PLP/LP with fixes prioritized by impact/effort (Shopify‑ready). Reporting: one lightweight dashboard + weekly report template tying tests to contribution margin. 30‑day execution roadmap: sprint plan with KPIs, guardrails, and decision tree for scale/kill/iterate. Inputs you’ll provide: read‑only access to Ads/Analytics/Shopify, last 90 days of spend & revenue, current gross margin & target CAC/ROAS. Payment/Milestones (fixed price $500): Milestone 1 — Audit & Findings Deck (Week 1–2): $250 Milestone 2 — Tracking fixes + 30‑Day Test Plan & Dashboard (Week 2–4): $250 What to include in proposals (keeps this objective and comparable): One paragraph on how you’d triage tracking first (GA4/GTM/CAPI). Two profit levers you’d test in the first 30 days and why. An example of a past creative or structure change that moved ROAS/MER. Write PROFIT at the top to confirm you read the brief.