Product Marketing Manager, AI Developer Community (English, Portuguese)
39 minutos atrás
•Nenhuma candidatura
Sobre
MINIMUM QUALIFICATIONS
- * Bachelor's degree or equivalent practical experience.
- * 4 years of experience in developer ecosystems specific to product marketing,
- growth marketing or developer relations.
- * 4 years of experience in marketing, planning, executing programs and managing
- stakeholders.
- * Experience working with cross-functional teams and communicating to technical
- and non-technical audiences.
- * Ability to communicate in English and Portuguese fluently to support client
- relationship management in this region.
PREFERRED QUALIFICATIONS
- * Experience in building and scaling developer advocacy or ambassador programs.
- * Knowledge of the AI/ML landscape, developer tools (e.g., Gemini, Gemma,
- Vertex AI), and the cloud ecosystem in Latin America.
- * Ability to analyze market data and user feedback to develop innovative
- insights and actionable business strategies.
- * Ability to manage engaging priorities, navigate complex organizations, and
- proactively solve new challenges with limited guidance.
- * Ability to adapt style to various technical and business audiences.
- * Excellent execution, communication and presentation skills.
ABOUT THE JOB
- Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android)
- or a business product (Google Ads, AdSense, Google Marketing Platform,
- Analytics), you take part in a complete marketing experience as you lead every
- facet of the product's journey. From determining positioning, naming,
- competitive analysis, feature prioritization and external communications, you
- help shape the product and help it grow a consumer base. This means you work
- with a cross-functional team across Sales, corporate communications, legal,
- webmasters, product development, engineering and more. In this role, you'll be
- involved with product marketing strategy from beginning to end.
- In this role, you will manage the medium to large-scale program, focusing on
- deepening relationships with developers. You will leverage insights on various
- developer attitudes from advocates to skeptics, to tailor engagement strategies,
- manage the community, drive social advocacy, and oversee the priority users
- program, working cross-functionally to solidify Google's AI leadership.
- Know the user. Know the magic. Connect the two. At its core, marketing at Google
- starts with technology and ends with the user, bringing both together in
- unconventional ways. Our job is to demonstrate how Google's products solve the
- world's problems from the everyday to the epic, from the mundane to the
- monumental. And we approach marketing in a way that only Google can--changing
- the game, redefining the medium, making the user the priority, and ultimately,
- letting the technology speak for itself.
RESPONSIBILITIES
- * Develop and manage the strategy to scale the AI superfans community among the
- developers Latin American community, setting goals (objectives and key
- results) and measuring success (e.g., share of voice, earned conversations).
- * Scope and conduct research to understand various developer attitudes toward
- AI, develop innovative insights to tailor engagement strategies and messages
- for developers.
- * Manage community engagement and advocacy programs, including exclusive
- events, content curation, social media amplification, and management of
- communication platforms.
- * Oversee the priority users program, partner cross-functionally with product
- and engineering to provide priority access to AI innovations and integrate
- community feedback.
- * Streamline internal processes (e.g., member vetting, onboarding,
- cross-product visibility) with Communications, Product, and Developer
- Relations teams to enhance program efficiency and value.




