Sobre

Public Relations & Media: Develop and execute PR strategies that enhance brand visibility and credibility in the smartphone industry. Build and maintain strong relationships with top-tier tech, lifestyle, and business media outlets. Draft, review, and distribute press releases, media kits, Q&As, and product-related communications. Secure proactive media coverage across online, print, broadcast, and influencer platforms. Product Launch Support: Lead PR campaigns for new smartphone launches, from pre-launch buzz to post-launch media engagement. Organize and manage press conferences, launch events, and media briefings. Collaborate with product and marketing teams to craft compelling product stories. Corporate & Crisis Communication: Act as spokesperson when required; prepare executives for media interviews. Monitor public sentiment and manage crisis communications with timely responses. Ensure consistent alignment with global brand messaging and corporate communication guidelines. Content & Storytelling: Create thought leadership content, media pitches, and brand stories highlighting innovation, technology, and lifestyle value. Collaborate with social media and digital teams to extend PR campaigns online. Measurement & Reporting: Track, analyze, and report PR performance metrics (media coverage, SOV, sentiment, reach, etc.). Provide insights and recommendations for improving PR effectiveness. Bachelor's degree in Communications, Journalism, Marketing, or related field. 5+ years of experience in PR, preferably in consumer electronics, smartphones, or technology sector. Strong media network across tech, lifestyle, and business press. Exceptional writing, editing, and storytelling skills in [insert relevant languages]. Experience managing product launch PR campaigns end-to-end. Skilled in crisis communication and reputation management. Comfortable working in a fast-paced, global brand environment. Proficiency in PR monitoring and analytics tools.
Idioma: Inglês - Intermediário