Sobre

• Our client is a fast-growing DTC eCommerce brand focused on personal care products across oral hygiene, nail & foot care, and home hygiene categories.
• The team is passionate about combining performance marketing with smart creative to scale our growth globally.
• Are you a performance-minded creative thinker who knows how to turn insights into scroll-stopping ads?
• We’re looking for a Senior Creative Strategist to join our fast-growing in-house marketing team and lead the strategy behind our paid social and display creatives.
• This is not an executional role — you won’t be editing videos or designing ads yourself. Instead, you’ll be the creative brain behind our performance marketing: researching competitors, identifying trends, generating fresh ad concepts, and guiding our editing team to produce high-performing creative that drives real results.

What You’ll Do

• Lead creative strategy for Meta (primary), Google Demand Gen, and AppLovin campaigns
• Analyze performance data, spot winning patterns, and develop new creative hypotheses to test
• Research competitor ads, market trends, and direct-response angles that can inspire new creative directions
• Write detailed creative briefs and concepts for our in-house editors and designers
• Collaborate closely with media buyers (Meta & Google) and video editors to optimize ad performance
• Build a structured creative testing framework — helping the team take big swings with new, original ideas rather than small iterations
• Focus on ad formats like UGC, AI-enhanced video, lifestyle motion, and high-performing direct-response statics

You’ll Be Successful If You

• Consistently bring new creative concepts that outperform current ads (based on CTR, CVR, CPA, ROAS, etc.)
• Know how to balance creativity with performance — you understand what makes people click and convert
• Are comfortable leading brainstorms, making data-backed recommendations, and guiding editors toward top-performing ad variations
• Love experimenting with storytelling angles, hooks, and visual concepts that grab attention fast

What We’re Looking For

• 4+ years of experience in creative strategy for DTC / eCommerce brands or performance agencies
• Proven track record creating and testing ad concepts across Meta (must-have) and ideally Google or AppLovin
• Deep understanding of direct-response marketing principles
• Strong research and analytical mindset — you base creative ideas on insights, not intuition
• Excellent communication skills to bridge creative and media teams
• Bonus: familiarity with video editing or design (not required, but a plus)