Senior Media Buyer (Meta + Google) – DTC & E-Commerce Growth
Upwork

Remoto
•2 semanas atrás
•Nenhuma candidatura
Sobre
Media Buyer (Part-Time) – Venture Fund Portfolio Support We are a venture fund with minority stakes in 50+ consumer brands. We’re looking for a skilled media buyer to manage and scale paid campaigns for key portfolio companies with the potential to scale to more accounts. This will start as a part-time role, and has the potential to turn into a full-time role. This role is ideal for someone who knows how to drive efficient growth, manage ROAS and contribute margin-based goals, not just spend money on ads. Role Summary: You will own the full ads workflow with a focus on Meta and Google ads, and you will have the ability to manage omnichannel campaigns for DTC brands. This will include campaign setup, daily optimization, creative testing, budget allocation, forecasting, and scaling. You’ll work directly with our Head of Growth and brand stakeholder to drive efficient acquisition and revenue growth—emphasizing contribution margin, spend predictability, and scaling without sacrificing efficiency. You will do this with an understanding of the meta ad platform and how DTC brands structure an ad account and manage efficiency across top of funnel, middle and bottom of funnel campaigns. Responsibilities: - Build, launch, and optimize Meta campaigns for multiple DTC or consumer brands with a focus on profitability and scalability - Build, launch, and optimize Google Shopping and Google - Search campaigns for multiple DTC or consumer brands with a focus on profitability and scalability - Test and iterate on audiences, creative, hooks, and landing page funnels — maintain newness of story as a lever - Manage campaign budgets with discipline: monitor budget pacing, allocate spend smartly across high-efficiency periods (e.g., seasonal peaks), and ensure spend does not degrade performance. - Provide forecasting & spend modelling: manage a forecast-based budget, and manage spend vs expected result, including tracking efficiency, ROAS, CPC, conversion rates, CTRs, and more. - Report performance clearly and consistently (daily/weekly), including new customer acquisition, first-order contribution margin, and channel spend efficiency. - Provide insight-driven recommendations: identify which ad sets, creatives, or spend allocations are scaling linearly or hitting diminishing returns, and recommend next moves. Requirements: - 3+ years running Meta ads for DTC, consumer products, or e-commerce. - 3+ years of experience managing Google ads for DTC, consumer products, or e-commerce companies. - Understand how to set up a new pixel and confirm it is working. - Demonstrated ability to grow scaled spend while maintaining or improving efficiency (i.e., spend curves do not degrade efficiency as they scale). - Strong understanding of creative testing frameworks and cadence of creative “newness” and “frequency.” - Comfortable collaborating cross-functionally (marketing, product, operations, finance) when necessary. - Have experience helping a pre-revenue DTC brand start with a small budget and manage growth and scale. - Based in Argentina, Brazil, or an equivalent time zone. - Part-time (approx. 15–25 hours/week) with flexibility and clear deliverables. - Fluent in English. Compensation: Competitive, moderate hourly rate – tied to experience, performance, and results (efficiency and contribution margin outcomes) starting at 20/hr. To apply, send us: 1. Your CV or LinkedIn profile - 2. Case studies/examples of Meta ad accounts you’ve managed (with scale and efficiency metrics) 3. The best efficiency improvement you’ve achieved (for example: improved ROAS, reduced CPA, scaled budget while holding or improving margin/efficiency) 4. Links to websites of companies that you have worked with.





