Sobre

Project Overview We are Black Pine Hot Tubs & Swim Spas (Seattle). We are migrating our website (blackpinespas.com) from a proprietary agency platform to a self-hosted WordPress environment. We are NOT looking for a simple theme install. We need a "System Builder" to create a high-performance product catalog that allows us to compete on technical specs. The Strategy We are pivoting our brand to a "Spec Monster" strategy. We need to display heavy technical data (Pump HP, Frame Material, Insulation) and compare it side-by-side with competitors. Key Deliverables 1. The Dual-Product Catalog (Critical) Custom Post Types: You must build a system for Hot Tubs AND Swim Spas using ACF (Advanced Custom Fields) or JetEngine. Note: Swim Spas have different data fields than Hot Tubs. Bulk Import System: We will not enter data manually. You must set up WP All Import (or similar) to map a CSV/Excel file to these fields so we can batch-update prices/specs. Dynamic Templates: Build a Single Product Template that auto-populates these specs. 2. The "Spec Monster" Features Comparison Tables: We need dynamic "Head-to-Head" comparison charts (e.g., Our Tub vs. Competitor Tub) on product pages. Mobile Responsiveness: These tables MUST be readable on mobile (scrollable or transposed). Catalog Mode: The site is for lead generation (Request Price), not checkout. We need "Add to Cart" disabled and replaced with Gravity Forms/Elementor Forms. 3. Visual Redesign (Reference vs. Clone) Design: Move away from "Generic Pool Store." We want a modern, clean, Industrial Retail aesthetic (High contrast, white space, focus on hardware). Legal: Reference our current site structure for the sitemap, but do not copy the code or design exactly (we are avoiding IP issues with our previous agency). Builder: Elementor Pro (Hello Theme preferred) so our internal marketing team can make edits later. 4. Technical Essentials (SEO & Leads) SEO Migration: You must map all existing URLs to the new structure (301 Redirects). We cannot lose our local organic rank. Lead Gen: Install and style forms with Webhook capabilities for our CRM. Speed: 90+ Mobile Score on PageSpeed Insights. Tech Stack WordPress (Self-Hosted on WPEngine/SiteGround) Elementor Pro ACF Pro / JetEngine WP All Import (or equivalent) To Apply (Please answer these 3 questions): The Catalog: How do you handle "Bulk Updates" for complex product data? (e.g., if we need to update 50 prices at once). The Mobile Tables: How do you solve the UI problem of displaying a wide Comparison Table on a mobile phone screen? The Experience: Share one link to a site you built that required a large, filterable product catalog.