Social Media Content Strategy, Planning and Copy Specialist (Health & Wellness Focus)

Social Media Content Strategy, Planning and Copy Specialist (Health & Wellness Focus)

Social Media Content Strategy, Planning and Copy Specialist (Health & Wellness Focus)

Upwork

Upwork

Remoto

4 horas atrás

Nenhuma candidatura

Sobre

We’re hiring a strategic Content Planner and Copy Creator to lead the front end of our social media content operations. You’ll plan, organize, and create content that aligns with client goals while ensuring clarity, precision, and efficiency across multiple social media brands. This role is ideal for someone who thinks strategically, makes quick decisions, and knows how to use AI as a powerful editing and voice-alignment tool. You’ll work primarily with existing client materials, blogs, videos, and interviews, to develop high-performing post ideas and scroll-stopping captions that sound like them. You are comfortable with working with large amounts of content and making sense of it to find social clips and bites we can use in posts and reels. Key Responsibilities Develop monthly content calendars and campaign plans across multiple clients Strategically plan post types and grid layouts for Instagram and Facebook Source and repurpose content ideas from client libraries, videos, and blogs Write engaging, on-brand post and caption copy Use AI tools to refine tone, structure, and voice consistency Ensure content aligns with business goals, launches, and seasonal priorities Collaborate with designers, project managers, and engagement specialists to bring plans to life Manage incoming client content and maintain organized workflows Qualifications 3+ years in content strategy, planning, or social media management Strong writing and editing skills, with experience creating social media copy Comfortable using AI tools for drafting, editing, and idea generation Experience with health and wellness content (bonus if familiar with chronic illness, Lyme, mold, MCAS, or thyroid topics) Proficient in Monday.com, Slack, Dropbox (Figma experience is a plus) Highly organized, decisive, and able to manage multiple accounts efficiently Occasionally available on weekends to meet content deadlines Who You Are If you’ve ever tested as an ENTJ or INTJ, you’ll thrive here. You’re a strategic thinker who thrives on clarity, structure, and results. You make fast, informed decisions, bring order to creative work, and know how to get things done. You don’t wait for direction, you create it. You also thrive in a fast paced work environment and are capable of getting a months worth of content done in 2 days. We have a lot of clients to work on and do not have the luxury of spending 1 week writing content. About Us We’re a creative digital agency specializing in social media, marketing, and advertising for doctors and health and wellness brands. We move fast, think strategically, and create content that drives measurable growth. To Apply Send your resume, a short note on how you approach content organization and strategy, and examples of calendars or systems you’ve created that improved content performance. Hours: 20–40 hours per week Location: Remote (Must be based in the Americas and work PST hours)