Web Designer Needed for Homepage Redesign on WordPress
Upwork

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I’m looking for a highly detail-oriented web designer to refine and elevate the Earth Visions website, focusing on polishing existing pages and introducing a new Events page. This is not a full website rebuild. The website already exists and is connected to Shopify. The goal is to refine, polish, and improve the visual quality, UX, and overall brand consistency, rather than redesigning everything from scratch. Earth Visions is a fashion and lifestyle brand rooted in earthy aesthetics, festival culture, and environmental impact. Scope of work includes: - Refinement of the existing homepage (layout, spacing, visual hierarchy, UX) - Refinement of the About page to improve clarity, storytelling, and visual flow - Enhancing visual consistency across pages (typography, imagery, section rhythm) - Reviewing CTA placement and ensuring smooth navigation and linking to Shopify - Full desktop, Kiosk (in shop devices) and mobile optimization New Events page: - Design and structure of a new Events page featuring: - Bush doofs, festivals, and cultural events across Australia - A clear calendar-style layout - An option for users to subscribe to receive event updates - The page should integrate naturally with the brand and support future email marketing via Shopify. Environmental impact / crowdfunding element: - The homepage includes a rainforest impact / crowdfunding section, where every product purchase contributes toward a conservation goal. - The primary requirement is visual refinement only — making this section feel emotional, powerful, and visually compelling, clearly showing progress toward the target. - No complex backend logic is required. - However, it is a strong plus (not a requirement) if the candidate has experience with light backend or Shopify-related logic that could allow this section to update automatically when products (e.g. ponchos) are purchased. Important notes: - Strong aesthetic sensibility and attention to detail are essential - Experience with Shopify-connected websites is required - Experience with fashion, lifestyle, or purpose-driven brands is a strong plus - This project is about polish, taste, and refinement, not templates - This may lead to ongoing collaboration on additional pages and future refinements if the fit is right. Please include: - Relevant portfolio examples - A brief explanation of how you approach UX refinement and visual storytelling





